Sretsis and SCI-FIRead more
Sretsis and SCI-FI
Essay By Parisa Pichitmarn
Sretsis and sci-fi is not exactly the match made in heaven that comes to mind. But upon seeing the AW17 campaign pictures shot by Michal Pudelka, one may be well transported back to their sixth grade English class— when Ray Bradbury’s The Martian Chronicles was the required reading for students, a high-ranking piece of literature on the list among other classics. Following the lives of the first humans that went up to settle down on Mars from 1999 to 2026, the book will come to life visually when you see the other-worldly and eerily desolate landscapes of Ubonratchathani, which served as the backdrop for Sretsis’ glittering clothes.
The book has always untapped a chilling sense of wonder and bewilderment by portraying the unchanging human condition, no matter what planet we are on. The desires and ambitions of our race remains the same in this land of vast purple mountains, blue villages and ships that sail through sand. Some of the most haunting tales include the terror of getting left behind as the rocket departure nears, near-extinct Martians taking the form of humans in search for love and belonging, while humans repeatedly find their late loved ones alive and well in this new, mysterious frontier.
A masterpiece in its own right, it creates an encompassing universe of its own, the way the Sretsis Universe also celebrates celestial myths, a tongue-in-cheek disposition, and an imperfect kind of perfection— the clothes are dazzling in their own right, but it is the somewhat-tousled spirit wearing them that captivates you. When the rocket crew return back to visit an old colleague on Mars, his wife and three children still look perfectly young and gorgeous, as if a day had never passed in the 20 years that they were gone. The harrowing truth the Captain soon realizes is he is not sitting amid the company of four other humans. But it drives one point to clarity: Perfection is to not age and to not age is not human. Perfection is unnatural. Even if one would become genius enough to build robots to keep themselves company, imperfection still seems like a better choice on any day.